I'm close to releasing a new iPhone/Android local multiplayer game and I'm looking into monetization issues. My ad revenue is still dismal this year, even though impressions and clicks are fairly robust. And the format of the game is such that I want to encourage new users to easily try the game for free, so I was thinking of using a freemium model where the app is free to download, then locks after a certain amount of gameplay and prompts the user to unlock the full version using in-app purchases.
I'd be interested to hear any experiences of any developers who might currently be using this approach. >From a marketing/sales perspective, how well does this model work? I know in-app purchases for virtual goods is extremely lucrative if done well, but I haven't heard any experiences of the unlock-full-version model on the Android Market. >From a technical perspective, how easy is it for users to exploit such a model, e.g. uninstalling and reinstalling the app or wiping local data associated with the app in order to circumvent the limitations of the free version? Are there best practices to avoid this? >From a legal perspective, should developers (especially indie ones like me) be concerned about the current patent trolling and lawsuits by companies like Lodsys? Google still hasn't publicly commented on patent trolls targeting Android developers, have they? -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
