How much business potential is there in my current network?
Today most WISPs can tell you with great accuracy the state of
their network, their customer count and their revenue, but how many can tell
you the total number of potential customers their network can reach? In
todays economy this question gets asked often. Many businesses are trying
to maximize sales without having to build more sites. Knowing the number of
households passed by your network and your current market penetration rate
will help determine your next phase of growth.
From now until the end of the year, Brian Webster Consulting is
offering a free market and demographic report with any order of 6 or more RF
propagation studies (A $600 Value). The report contains the population and
number of households your network footprint reaches, right down to the
census block level! Plus if you have a marketing or mailing list, it can be
mapped to show all of the address records you can reach. With this focused
list you can conduct a targeted marketing campaign, directly with potential
clients you know you can service. WISPs report a 20-30% take rate using
this direct mailing method.
The RF propagation studies are conducted using high-resolution
10-meter terrain data and 30-meter resolution tree clutter files. The
results are converted to a Google Earth compatible format. The propagation
studies used in conjunction with the Google Earth mapping program, function
as an interactive network coverage tool. Within Google Earth you have the
capability to screen a customer address and instantly determine if you offer
service at that location. Prices start at $180 per propagation.
For further information about this service, please call Brian
Webster at (607) 643-4055 or email [EMAIL PROTECTED]
