Hi,
This is a request i would like to make on behalf of one of my blind
friends. My friend is doing M.com with University of Rajastan in
non-collegiate mode. He is going to write his final semester exam this
April, but unfortunately he hasn't got any study materials yet. He has
very few number of friends to seek help from. So if any one of you has
study materials on the following subjects kindly share it with me. He
so badly needs your help.
1, Organizational behaviour
1 ORGANIZATIONAL BEHAVIOUR
UNIT -I
Meaning and Importance of Organizational
Behaviour, Values, Attitudes and Job Satisfaction, Personality and Emotions.
UNIT -II
Bureaucratic and Democratic ('rganizations, Autlority and Power
Structure. Delegation of Authority and Responsibilit . Developing
Decentralized Structure.
UNIT -III
Leadership: Contingency Theories, Contemporaly Issues in Leadership,
Contemporary Theories of Motivation.
UNIT -IV
Foundations of Group Behaviour, Understanding Team Work.
UNIT -V
Power and Politics, Group Conflicts and Negotiation, Organizational
Culture and Effectiveness, Stress Management.
2, Financial management
2 FINANCIAL MANAGEMENT
UNIT -I
Perspective of Finance: Finance Function, Meaning, Objectives, Scope
of Financial
Management.
UNIT -II
Working Capital Management, ' )eterminants of Working Capital,
Management of Inventories, Receivables and Cash, Decisions based on
Break Even Analysis : Key Factors, Make or buy, Export Decision,
Product Mix.
UNIT -III
Capital Structure, Capital Theories, Types of Issue, Selection of
Security Mix, Income and Control, Sources of Financt
UNIT -IV
Profit Planning and Control, Dividend Policy, Risk & Insurance Management.
UNIT -V
Financial Institutions: IDBI, IF< I, ICICI, IRBI, EXIM Bank, RFC.
3, Business research method
3 BUSINESS RESEARCH METHODS
UNIT -I
Meaning and Objectives of Research, Need and Importance of Research in
Business. Types of Research, Problems in Business Research.
UNIT -II
Identification of Research Problems, Formulating Hypothesis and
Research Design. UNIT -HI
Data Collection, Classification ->f Data, Tabulation and Processing of Data.
UNIT -IV
Hypothesis Testing, Chi-Square Test, Analysis of Variance, Simple Regression and
Correlation.
UNIT -V
Analysis and Interpretation of Data, Research Report, Business Forecasting.
4, Advertising management,
4 ADVERTISING MANAGEMENT
Unit -I
Role of Advertising, Advertising and Marketing Process, Types of
Advertising, Advertising Decisions, Role of Advertising in Adoption of
New Products, Advertising Department.
Unit -II
Advertising Planning Framework, Advertising Objectives, Advertising
Media Decisions, Advertising Budget, Message Tactics, Advertising Copy
Elements, Advertising Campaign.
Unit -III
Measuring Advertising Effectiveness, Need and Scope of Advertising
Research, Advertising Research Process, Media Research, Copy Research.
Unit -IV
Advertising and Society, Ethics in Advertising, Laws Affecting
Advertising in India, Television Advertising, Globalisation and
Advertising, Advertising Agencies- Role and Functions.
Unit -V
Advertising Standards Council of India - Functions and Working,
Advertising Agencies Association of India, Other Institutions
Facilitating Advertising in India, Social Advertising in India.
A
5, International business
5 INTERNATIONAL MARKETING
UNIT -I
introduction: Meaning, Nature, importance, Scope and Limitations of
International Marketing, Domestic and International Marketing.
UNIT -II
Initial Selection of International Market, Scope of Marketing
Research, Conducting Marketing Research.
UNIT -III
Domestic and Overseas Product Planning and Development, Product Life
Cycle. Pricing Factors Affecting Pricing Decisions, Pricing Methods.
UNIT -IV
Channels of Physical Distribution : Factors Affecting the Choice of
Channels, Logistics Decisions, Customer Service Lc els, Promotional
Measures and Strategies.
unit-v
Export Finance, WTO, GATT, iMF, World Bank, Impact of Globalisation,
Emerging Issues in International Marketing.
Book Recommended:
1. Varshney & Bhattacharya : International Marketing
2. Simon Majaro : International Marketing
3. Jain, P.K. : International Marketing
4. Saranaral: International Marketing
5. Mittal, S.C. International Marketing
6. Kothari, R.K. And Jain, Mukesh : International Marketing (MBA
Edrtion)(RBD, Jaipur).
7. Kothari, Jain and Mittal: International Marketing (RBD, Jaipur).
8- jkBkSM ,oa Periodical & Reports :
1. Annual Report of Ministry (>f Commerce, Govt, of India.
2. Annual Report of STC
3. Foreign Trade Research (New Delhi).
6, human resource development,
6 HUMAN RESOURCE DEVELOPMENT
UNIT -I
HRD : Concepts, Goals. HRD Mechanisms, Processes and Outcomes.
UNIT -II
HRD System: Design, Principles, Line Management and HRD.
UNIT -III
Transactional Analysis, Inter-Personal Style, Team Building, Role Efficiency.
UNIT -IV
Inter-Personal Relations. Giving and Receiving Feedback, 360 Degree Appraisal
System.
UNIT -V
HRD Culture and Climate, Lea; ning Organizations, HRD for Workers,
Quality Circles.
7, Strategic management,
7 STRATEGIC MANAGEMENT
UNIT-1
Introduction : Meaning of Strategic Management, Role of Strategic
Management, Process of SM, Limitations of SM, Organizational Mission
Vision, Goals and Objectives.
UNIT-II
Environmental Scanning: Appraisal of External Environment, Dynamics of
Internal Environment, Organizational Capabilities and Appraisal.
UNIT-III
V
Strategy Formulatio'n: Business Level Strategy, Corporate Level
Strategy, Functional Level Strategy.
UNIT-IV
Strategy Implementation: Aspects of Strategy Implementation, Project
Implementation, Procedural Implementation. Resource Allocation,
Organizational Design and Change. Corporate Culture.
UNIT- V
Strategic Evaluation and Control: Meaning of Strategic Evaluation and
Control, Criterias and Techniques of Strategic Evaluation and Control,
Role of Organizational Systems in Evaluation.
8, Tourism marketing
8 Tourism Marketing
Unit I
Introduction: Meaning and Definition of Tourism, Purpose of Tour,
Distinction between Tourist and Visitor, Role of Tourism, Travel and
Tourism in 21st Century. Trends and Future Prospects of Tourism. Role
and Functions of RTDC, ITDC, Department of Tourism.
Unit II
Marketing of Tourism: Meaning and definition of Tourism Marketing,
Need and Importance, Marketing Mix, Marketing Environment, Trends in
Marketing, Marketing Communication Tourist Market Segmentation.
UnitHI
Seven (7) P's of Tourism Marketing: Product, Price Promotion, Place,
People, Process and Physical Evidence.
Unit IV
Tourism in India: Growth of Tourism in India, Benefits from tourism,
Barriers to Growth, Tourist Activities, Tourism Policy of India.
Prospects and Challenges of Tourism Marketing Compassion of Indian
Tourism with International Tourism (Medical, Cultural, Religion,
Historical and natural Perspectives)
UnitV
Importance of Tourism in Rajasthan: Importance Tourism Places in
Rajasthan. Tourists Facilities, Role organization and Progress of
RTDC. Heritage Hotels in Rajasthan- Importance, present position and
prospects. Role of state in promoting Tourism in Rajasthan.
Shortcomings of Tourism and Hotel Management in Rajasthan. prospects
of Tourism in Rajasthan.
Recommended Books:
1 - Marketing for Tourism - J. Chistopher & Chris Robinson
2- Travel Agency Management - Surendra Agarwal
3- Tourism Development - A.K. Bhatia (Sterling, New Delhi)
4- Principles of Tourism Development - M.A. Khan (Anmol
Publications, New Delhi)
5- Tourism Marketing - Dr. Anukrati Sharma (Jahanvi
Publications Pvt, Ltd.)
If anybody could share any material it would be very useful. I
understand the mail is very long. This is because my knowledge about
his subjects is very weak and I could only copy what is given in the
syllabus.
Please send your replies to my personal ID.
Thank you,
Ratheesh
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