When we browse the web, we see images. For casual users, an image is just a 
bunch of pixels. But in reality there are different kinds of image formats;
each as distinct as chalk and cheese. The four common types are – JPG, PNG, 
GIF, and BMP.

If that’s all Greek to you, worry not because this little article will try to 
put each of the four common image formats in their common place. Each of the
image formats was created for specific uses, and as such each has their own 
advantages and disadvantages. All raster images where each little bit of image
data are saved in pixels (tiny dots of individual color) are saved in any one 
of these formats.

JPG (Joint Photographic Experts Group)

JPG is the de facto standard image format and the most popular one used on the 
web. JPG supports 16.7 million colors and is the preferred format for 
photographs.
JPG files are also smaller in size as compared to other image formats because 
it uses ‘lossy’ compression to reduce the file size.

It may not be evident to the human eye, but JPG images sacrifice some image 
information to keep file sizes small. Each time you save a file, some data is
lost. This loss of image data is not recoverable. Of course, the amount of loss 
of image data can be adjusted according to the image size you can tolerate.
High quality corresponds to low compression, and vice-versa.

JPG images are ideal for rich color photographs, gradient images, and web 
images for their small size. It is not suitable for line 
drawings
 and animations. JPG also does not support transparency.

GIF (Graphics Interchange Format)

If an image has large areas with flat or single tones colors, then GIF is the 
format of choice. Think logos, icons, banners, and cartoons which are all
preferably GIF images. The GIF format supports 256 colors (i.e. an 8-bit color 
palette). As they use only 256 colors, they make for compact images and
consume less bandwidth.

GIF is widely used in animation because it enables transparency and interlacing 
(an image becomes progressively clearer as it downloads). They lack the
color range to be usable for photographs and are gradually being used less.

PNG (Portable Network Graphic)

The PNG format was designed as an elegant alternative to GIF. It was also 
designed as an open patent free format usable by everybody, as against the 
proprietary
GIF format. PNG handles transparency more efficiently than GIF.

Like GIF, the PNG format supports 8-bit color but also extends it to 24-bits, 
thus giving you more color ranges to work with like in a JPEG file. PNG files
do not support animation. PNG files are also lossless files retaining color 
information when they are compressed. Richer images will lead to larger file
sizes.

BMP (Bitmap)

The native file format of the Windows platform is like the parent format to the 
above three. BMP formats commonly do not allow for 
image compression
 unless they are saved in any of the formats discussed above. BMP images are 
crisp and precise, but being pixel dependent they don’t scale well. On the
web, the detail comes at the cost of file size and that’s why you won’t see BMP 
images used on the web.

Which one to use?

Use of a specific image format will vary according to the situation, but these 
are the thumb rules you can follow.

list of 3 items
▪ JPG is the most common format that’s in use. But you should be careful as 
image quality degrades with every save.
▪ PNG makes for great screenshots if there are no gradients in the original 
source. PNG is also a good option for images which need transparency.
▪ GIF is great for clipart and drawings where limited colors are in use.
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